Tips For Email Marketing: 5 Basic Tips That Work

Are you wanting to learn some tips for email marketing that can increase your business? Perhaps a higher open rate on emails, more clicks, and more repeat business? If so, I am going to share the best tips for email marketing I have learned and used, and these will work well if practiced.

I am going to break down the basic tips for email marketing and explain why they work well. If you are using email campaigns in your business, you want to always consider these email marketing tips:

1. Use Creative Subject Lines



This is what will catch your prospect or customer’s eye. It must be something worth while for them to open it and give it a chance. The subject alone will not increase click rates, but only open rates. According to your niche, you must make it fit with what they want, and make it expalin the extreme value inside the email. You can also use subjects that raise curiosity as well to get more open rates. Don’t mention offers, sales, and stuff that would keep even you from opening it!

2. Keep It Short & Sweet

A big mistake many email marketers do, is they over write. Most people are in a hurry and want to get on with their day. By just rambling on about nonsense or over explaining can make your prospect close and delete. Keep it to as few words, sentences, and small paragraphs as possible. Get to the point fast and this can really increase your click through rate.

3. Place A Link Towards The Top

In my emails, I will make a couple of sentences, and give a link. Even as a short email you need the link towards the top so people can click quick. Sometimes they get the point and are interested in visiting your site just by the subject line. So having a link up high will keep them from having to read all the lines they don’t care to read. I always place a second link a couple of sentences lower for those who do take the time to read the entire body of the email. Placing links too low will decrease your click rate, so make it easy for your busy customers and prospects.

4. Don’t Over Do The Emails



One email a day is a very important email marketing tip. Many people have many other emails coming to them, so you are competing with others to get your email opened. By sending too many emails everyday, will increase your unsubcribe rate. Send one a day, and if you have a special event that is coming to a close, perhaps send 4 the day of the event. Send one in the morning, one about 2 hours before it begins, then one an hour before, then one at the start. By sending these 3 extra emails it can increase attendance by 40% in many studies.

5. Don’t Under Do The Emails

Just as too many, not enough is just as bad. People will forget about you if you don’t let them at least see you from time to time. I believe in sending emails from 5-7 a week, at least daily, and a few extras on special occassions. Remember when practicing these email marketing tips, that many emails go to all your prospects. Without enough emails, they will forget you and what you are about.


Did these email marketing tips help? Did you find any mistakes you made in your email marketing campaigns? If so, please comment below and share on your favorite social media website.

top photo by cuteimages/courtesy of

bottom photo by Stuart Miles/courtesy of

About The Author

Jaye Carden

Self Employed Network Marketing Entrepreneur

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  • Rodney Brazier

    Reply Reply September 29, 2014

    I found the information you shared to be very helpful. Thank you for sharing Jayce!

  • Rodney Brazier

    Reply Reply September 29, 2014

    My last comment should have read, thank you for sharing Jaye!

    • Jaye Carden

      Reply Reply September 30, 2014

      It’s quite okay with me! Thanks for coming by and visiting!

  • Stephen Ray Porter

    Reply Reply September 29, 2014

    Excellent information, Jaye! Thank you for sharing your network marketing knowledge and skills with us! Best Wishes, Always!

    • Jaye Carden

      Reply Reply September 30, 2014

      Thanks Stephen, I appreciate your comment and visit!

  • Brenda Spencer

    Reply Reply September 30, 2014

    Great tips Jaye I appreciate all the tips that your
    giving us and I will be practicing these tips.
    Great to have you on my side. Thanks for the
    great tips again.

  • Tiffany Sutton

    Reply Reply September 30, 2014

    I see one or two mistakes I was making! Thanks for this.

  • Andrea Ansari

    Reply Reply September 30, 2014

    Absolutely, the tip about the link at the top is so obvious but yet so underestimated by many. Thanks!

  • Joan Harrington

    Reply Reply September 30, 2014

    Hi Jaye :)

    Fantastic email marketing tips! Thanks for sharing, as I am always looking for better ways to improve my email marketing :)

    Love your post…shared:)

  • Scott Carrell

    Reply Reply October 1, 2014

    Hey Jaye. Love these 5 tips. Email is amazing for developing relationships with your audience if done right. Your tips should help everyone do just that. Thanks man!

  • Janice

    Reply Reply October 1, 2014

    Great tips Jaye, on email marketing. Thanks for sharing, they will be very helpful to all..:)

  • trena

    Reply Reply October 8, 2014

    Great information; thank you for sharing.

  • Jerry Wiseman

    Reply Reply October 21, 2014

    Thanks Jaye. Great ideas for emails just need to put in place to make them work. Keep up the great webinars on self improvement!

  • Eloise Waldron

    Reply Reply January 2, 2015

    Great info provided in the post! These can make our email marketing campaign more effective.This article is one of the most interesting and fun articles that I have read. Thanks!

  • Eloise Waldron

    Reply Reply January 15, 2015

    These tips are awesome! Email marketing is a great way to build relationship which is fundamental to online success! Thank you so much!

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