Business Marketing Strategies

Do you own a business and perhaps looking to find the best business marketing strategies around? Or just trying to learn and get ideas for business marketing strategies? Either way, I am going to explain the 2 factors when considering which business marketing strategies are right for you.

The 2 factors of business marketing strategies are Passive Marketing and Active Marketing.

Passive Marketing:

This is the business marketing strategies that most small business owners or network marketers feel most comfortable doing. This is where you simply put something out there, and “hope” an unnamed person will find it and respond to it. This can be marketing strategies such as hanging posters, social media marketing, online classifieds, etc.

Passive marketing is a great way to find new prospects and leads. However, this is a very time consuming process for most people. Waiting on someone to respond can take a lot of time if you are unclear on the best strategies to use. All small business and network marketers should practice passive marketing strategies, because in time these will be a great source of new business.

Active Marketing:

Active marketing is when you go directly to the prospect. This is where you will make one on one connections, instead of waiting on someone to reply to an ad. Prospecting using active marketing strategies are the best way for small business and network marketers to build a business fast.



Using marketing strategies such as card grabs, warm market lists, and any marketing strategy that you use to contact a named individual to present the business too. Active marketing is the most successful way to find new business, especially when you are new in business. Go directly to the source, and get results sooner. Active marketing strategies should always be used along with passive marketing strategies.

Combine Strategies:

Using active marketing for a network marketing business is crucial in business marketing strategies. Use active marketing as your main source of marketing strategies, and use passive marketing strategies when it is too late or early to reach others. Passive marketing will be a more time consuming process, but once learned and mastered, will bring you a lot of business. Always be working on at least 1 passive marketing strategy while using active marketing to build. This will acheive you the fastest results, and a good solid long term result in time.

Did this source help you understand the 2 factors of business marketing strategies?

If so, please leave a comment and let me know. Also, be sure to share with your team and on your favorite social media website.

photo by Stuart Miles/courtesy of

About The Author

Jaye Carden

Self Employed Network Marketing Entrepreneur

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  • Bridget Braham

    Reply Reply September 16, 2014

    Thanks Jaye for the insight on passive and active marketing. If you could pls share some examples of active marketing. That will be great.

    • Jaye Carden

      Reply Reply September 19, 2014

      Thanks Bridget, I will be sure to cover some methods for active marketing soon!

  • Scott Carrell

    Reply Reply September 18, 2014

    Great post Jaye. Knowing the difference between active and passive marketing, and applying both to your business will prove to be a powerful combination. Thanks for posting this man!

  • Dave Shirley

    Reply Reply October 26, 2014

    Great post on Active and Passive marketing! I think its important to have both talents in you marketing Arsenal!

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