Targeted Marketing is where you will define who is the right person or group of people that will be interested or need the product or service your business offers. So to better understand targeted marketing I want to use a few examples below to help you find who your targeted audience is.
Break it down to find out who is in need of your product. What is it you offer? If you offer dog food, then naturally dogs are your target. But, dogs aren’t the ones who are going to buy the product, right? Finding the right audience to advertise to is key. Dog shows, TV commercials on shows that pertain to dogs and such is how you would find your targeted market.
Or if you are in a business in the weight loss market, you would look for where people go to lose weight, or get in shape. Since so many people are in need of loosing weight, it’s not so hard to find the right people. But, it is competitive, so you need to make more noise than your competition. Which means basically getting your offer in front of more people, and have a reason they need yours more.
You need to focus on your product/service and ask these questions to help better find your targeted market:
1. Who needs/wants it?
2. Where do I find these type people?
3. What benefit can I offer with my product/service?
4. Why should they use my product/service?
5. Why is what I offer better than my competitors?
Those are a few things that need to be answered in order to find your target market. The same rules apply in any business whether it be a home business or a brick and mortar business. So many business owners do not consider targeted marketing in their advertising budget, and it leads to low results. Don’t let this happen to you.
Find the right people, you make sales. Advertise to the wrong people, get frustrated.Image courtesy of jscreationzs/FreeDigitalPhotos.net